White Rose

Fundamental as the queen of Floris’s lauded perfumes in the single note natural floral family, White Rose is one of the absolute cornerstones of the Floris floral collection. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and comforting musk. Uncover a story of contrasts – the old world and the new, the perfect with the imperfect, drama and poise, town and country. Our White Rose fragrance was a favourite perfume of Florence Nightingale, and in our Jermyn Street shop we display a treasured letter written by Nightingale in 1863 to "Mr Floris" thanking him for his "beautiful sweet smelling nosegays". Floris continues its association with Florence Nightingale working with the Florence Nightingale Foundation as a proud sponsor of their tremendous work and earlier in 2020 jointly launching the White Rose campaign with the foundation, committing to donate 15% of all sales of White Rose Eau de Toilette to The Florence Nightingale Foundation foundation White Rose Appeal for a 12 month period. The Florence Nightingale Foundation does amazing work supporting nurses and midwifes through its scholarships and has done so since its formation in 1929. This year marked a big year for the foundation, particularly on the bicentenary of her birth; Westminster Abbey was due to be filled with nurses for an annual service to mark Florence Nightingale’s birthday but was cancelled this year due to the coronavirus pandemic. Under the circumstances, the foundation launched a special programme to equip nurses and midwives with the skills to support the emotional well being of those working directly with Covid-19 patients and the owners of Floris have made the decision to team up with the charity to support their fundraising efforts.In partnership with actress Helena Bonham Carter, the foundation have launched the White Rose Appeal, a symbol of hope and re-birth. You can also support the Florence Nightingale White Rose Appeal by buying a special anniversary e-white rose in honour of a nurse or midwife who has helped you or a loved one at any point in your lives. Every white rose bought will go on to form part of an actual floral display to be created at Westminster Abbey, marking and honouring the contribution of nurses and midwives everywhere.