• A rectangular glass bottle of Floris London's White Rose Eau de Toilette with a gold cap, exudes the essence of velvet roses and warm amber. The bottle casts a shadow to the right.
  • A rectangular box of Floris London's White Rose Eau de Toilette, 100 ml (3.38 US fl oz), featuring a beige label on a white background casting a shadow to the right, evokes the lush scent of velvet roses intertwined with warm amber notes.
  • Medium Clear glass bottle with gold spray top and light Blue White Rose label
  • 50ml White and Grey box with light Blue White Rose label
  • A small glass bottle of Floris London White Rose - Eau de Toilette with a gold cap, positioned against a white background. The label, featuring gold and cream colors, evokes the bloom of velvet roses and hints at warm amber undertones.
  • A 10 ml bottle of White Rose - Eau de Toilette by Floris London is displayed against a white background. The bottle is rectangular, featuring a simple and elegant label that captures the essence of velvet roses in full bloom with hints of warm amber.
  • A small white perfume vial labeled "White Rose - Eau de Toilette" is placed next to a dark blue box with gold text reading "Floris London." The vial, containing 2 ml or 0.07 oz of perfume, reveals amber undertones amidst the essence of velvet roses.
1 4

Floral

White Rose

Eau de Toilette

Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk.

Size
4.7
Rated 4.7 out of 5 stars
39 Reviews
€132,00
€132,00
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Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is vegan.

A bottle of White Rose on a mirrored tray atop a footstool in front of a pink velvet chair

Floral

Fragrance Notes

TOP NOTES

Aldehydic | Carnation | Green

HEART NOTES

Iris | Rose | Jasmine | Violet

BASE NOTES

Amber | Musk | Powdery Notes

Crafted in the early 1800s by Mr John Floris, White Rose became a favourite of Florence Nightingale, who had bottles shipped out to her while nursing in the Crimea war.  In our Jermyn Street boutique, you can read a treasured letter from Florence in which she expresses her gratitude to Mr Floris and her favourite fragrance.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

Since 2020, Floris has partnered with the Florence Nightingale Foundation as a proud sponsor of their tremendous work. We donate 15% of all sales of White Rose Eau de Toilette 100ml to the foundation. By buying a bottle of White Rose you are helping to support nurses and midwives around the UK.



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Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time.

Helena Bonham Carter | Appeal Ambassador

INGREDIENTS

Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2

ALLERGENS

Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate
4.7
Rated 4.7 out of 5 stars
Based on 39 reviews
Total 5 star reviews: 33 Total 4 star reviews: 3 Total 3 star reviews: 2 Total 2 star reviews: 1 Total 1 star reviews: 0
92%would recommend this product
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39 reviews
  • EO
    eileen O.
    Verified Buyer
    I recommend this product
    How old are you? 45-54
    Who are you purchasing for? Other
    What is your gender? Female
    Rated 5 out of 5 stars
    3 weeks ago
    lovely

    All items brought are fabulous very well.packaged..scents are out of this world. I will be buying more ! Thank you so much so nice to have something so beautiful well made in uk and a long running family with great history.

    Yours E x

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  • PP
    Patricia P.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Just right

    Not too much, just right

    Was this helpful?
  • KG
    Kari G.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    3 weeks ago
    Heaven!

    I was hesitant to try this perfume sample because Rose often gives me a migraine, but this perfume is the most delicate and elegant fragrance I’ve ever had the delight in smelling and wearing. The carnation note as well as the orris make it, the absolute perfect perfume for me! Thank you, Floris! I cannot put into words how much I appreciate all of your fragrances, but especially this one. Your customer service is beyond excellent as well, thank you again!

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  • K
    Kari
    Verified Reviewer
    I recommend this product
    Rated 5 out of 5 stars
    1 month ago
    Lovely

    I received a sample of this with my order, and I was afraid at first to try it because Rose can cause severe headaches in me, but I was pleasantly surprised by the delicacy of this fragrance. I especially love the carnation and orris notes! It’s not a very strong perfume, but it lingers delightfully. A very nostalgic fragrance!

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  • EW
    Esther Watts W.
    Verified Buyer
    I recommend this product
    How old are you? 55-64
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    1 month ago
    Rose blanche’’🤍

    Belle delicate’longue duree’🤍

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