• A rectangular glass bottle of Floris London's White Rose Eau de Toilette with a gold cap, exudes the essence of velvet roses and warm amber. The bottle casts a shadow to the right.
  • A rectangular box of Floris London's White Rose Eau de Toilette, 100 ml (3.38 US fl oz), featuring a beige label on a white background casting a shadow to the right, evokes the lush scent of velvet roses intertwined with warm amber notes.
  • Medium Clear glass bottle with gold spray top and light Blue White Rose label
  • 50ml White and Grey box with light Blue White Rose label
  • A small glass bottle of Floris London White Rose - Eau de Toilette with a gold cap, positioned against a white background. The label, featuring gold and cream colors, evokes the bloom of velvet roses and hints at warm amber undertones.
  • A 10 ml bottle of White Rose - Eau de Toilette by Floris London is displayed against a white background. The bottle is rectangular, featuring a simple and elegant label that captures the essence of velvet roses in full bloom with hints of warm amber.
  • A small white perfume vial labeled "White Rose - Eau de Toilette" is placed next to a dark blue box with gold text reading "Floris London." The vial, containing 2 ml or 0.07 oz of perfume, reveals amber undertones amidst the essence of velvet roses.
1 4

Floral

White Rose

Eau de Toilette

Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice

Size
4.7
Rated 4.7 out of 5 stars
7 Reviews
€132,00
€132,00
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Meet the new bloom, confident and modern, self-assured and warm, an elegant contradiction of silk and spice. Discover a bouquet of velvet roses, sparkling with an unexpected splash of cool iris, wrapped in warm amber and rich, earthy musk. Uncover a story of contrasts –the old world and the new, the perfect with the imperfect, drama and poise, town and country.

Drawing on the creative home of the Floris family, White Rose has its heart in London’s Mayfair. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the scent’s timeless vibrancy.

This Eau de Toilette is Vegan.

A bottle of White Rose on a mirrored tray atop a footstool in front of a pink velvet chair

Floral

Fragrance Notes

TOP NOTES

Aldehydic | Carnation | Green

HEART NOTES

Iris | Rose | Jasmine | Violet

BASE NOTES

Amber | Musk | Powdery Notes

Originally created at the Jermyn Street shop by Mr John Floris in the early 1800s. Floris’ White Rose fragrance was a favourite of Florence Nightingale, having bottles shipped out to her during her time in the Crimea war. A Letter from Florence is still on display and treasured in our Jermyn Street shop where she expresses her gratitude to Mr. Floris and her favourite fragrance White Rose.

Since 2020 Floris continues its partnership with the Florence Nightingale Foundation as a proud sponsor of their tremendous work, we at Floris are committed to donate 15% of all sales of White Rose Eau de Toilette 100ml. By Buying a bottle of White Rose you are helping to support nurses and midwives all around the UK.

“How am I to thank you for the repeated nosegays of beautiful sweet-smelling roses with which you have cheered my sick bed?” - Florence Nightingale

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"Buying a white rose is a simple way to honour our nurses and midwives. We must never forget the sacrifice they make on an everyday basis during this time."

Helena Bonham Carter | Appeal Ambassador

INGREDIENTS

Alcohol Denat., Aqua (Water, Eau), Parfum (Fragrance), Diisopropyl Adipate, Benzophenone-2

ALLERGENS

Benzyl Salicylate, Citronellol, Geraniol, Alpha Isomethyl Ionone, Hydroxycitronellal, Linalool, Eugenol, Benzyl Alcohol, Citral, Limonene, Farnesol, Benzyl Benzoate, Isoeugenol, Cinnamyl Alcohol, Methyl 2-Octynoate
4.7
Rated 4.7 out of 5 stars
Based on 7 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 1 Total 2 star reviews: 0 Total 1 star reviews: 0
86%would recommend this product
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7 reviews
  • VT
    Vanessa T.
    Verified Buyer
    I recommend this product
    How old are you? 45-54
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    15 seconds ago
    One of my favourite

    Super elegant, soft but intense as well

    Was this helpful?
  • HA
    Henna A.
    Verified Buyer
    I recommend this product
    How old are you? 25-34
    What fragrance family do you usually prefer? Floral, Citrus, Green
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    1 month ago
    So clean and lovely

    This perfume really does give that clean rose smell. It’s soft and feminine. Big fan!

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  • RB
    Richard B.
    Verified Buyer
    I recommend this product
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? A loved one
    What is your gender? Male
    Rated 5 out of 5 stars
    1 month ago
    A welcome gift

    I have previously purchased this fragrance for my daughter who absolutely adores it. Prior to White Rose her favourite was Edwardian Bouquet but alas this has been withdrawn from the Bath and Body range, hopefully one day it will make a welcome return.

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  • ML
    Mrs Linda B.
    Verified Buyer
    What fragrance family do you usually prefer? Floral, Citrus, Spicy
    Who are you purchasing for? Myself, Friends
    What is your gender? Female
    Rated 3 out of 5 stars
    2 months ago
    White Rose edt

    Had thought it would be a lovely scent from your discription I should have had a sample sent to me. It’s “ok” but scent does not last long and not strong. Not one person has remarked on it when I’ve used it . It was a big spend for me and I purchased the same for a dear friend - so I am indeed disappointed

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  • A
    Anita
    Verified Buyer
    I recommend this product
    How old are you? 35-44
    What fragrance family do you usually prefer? Floral
    Who are you purchasing for? Myself
    What is your gender? Female
    Rated 5 out of 5 stars
    2 months ago
    Floris White Rose

    Purchase White Rose in Australia. I've never been a fan of Rose scented perfume but Floris is different. The roses are beautiful and fresh and not like any rose I've ever smelt before. My Mum commented on White Rose so now I'll have to get her some. Thank you Floris.

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