Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. Following their marriage, Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products here in the elegant quarter of London’s St James’s .

The row of houses that number 89 resides on Jermyn Street, is of only a select few which have been unaffected by rebuilding and redevelopment. Famously, Isaac Newton lived next door in the blue plaque house at number 88 for 4 years in the late 17th century. Juan and Elizabeth, lived between above 89 Jermyn Street during this period. The now famous shop front on the ground floor was added in the early nineteenth-century, over which sits the original coat of arms granted by King George IV in 1820. Over the centuries, the shop has graced many famous faces from British history. Admiral Lord Nelson famously kept a room on the third floor for Lady Emma Hamilton and would write orders to be placed for her while he was oversees. Other famous clients to grace the shop include Beau Brummel, Vivian Leigh, Cary Grant, David Bowie, Marilyn Monroe, Alec Guinness and Oscar Wilde.