WELCOME TO 89 JERMYN STREET
We are thrilled to have been able to reopen our shop on the 12th of April.
As a small local business, we've been able to adapt to the changing circumstances and the health and well-being of our customers, staff and wider community is our utmost priority. Our team have all been trained to adhere to recent government guidelines and will be on hand to support you.
Founded in London’s St. James’s in 1730, we are proud to have stood as the destination for fine fragrance, craftsmanship and exceptional customer service ever since. For anyone with a love of perfume and British luxury, 89 Jermyn Street is the ultimate destination to enliven the senses. Over centuries of history, we have been committed to delivering our passion for the fragrance to everyone that walks through our doors.
We are proud to be a privately owned independent family business and through our unique inherent style, character, rooted British artisanal standards compose refined fragrance with family values and reverence for our customers.
Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. Following their marriage, Floris founder Juan Famenias Floris and his wife Elizabeth began selling perfume, combs and shaving products here in the elegant quarter of London’s St James’s .
The row of houses that number 89 resides on Jermyn Street, is of only a select few which have been unaffected by rebuilding and redevelopment. Famously, Isaac Newton lived next door in the blue plaque house at number 88 for 4 years in the late 17th century. Juan and Elizabeth, lived between above 89 Jermyn Street during this period. The now famous shop front on the ground floor was added in the early nineteenth-century, over which sits the original coat of arms granted by King George IV in 1820. Over the centuries, the shop has graced many famous faces from British history. Admiral Lord Nelson famously kept a room on the third floor for Lady Emma Hamilton and would write orders to be placed for her while he was oversees. Other famous clients to grace the shop include Beau Brummel, Vivian Leigh, Cary Grant, David Bowie, Marilyn Monroe, Alec Guinness and Oscar Wilde.
THE HOUSE OF FLORIS
If you have ever paid us a visit and been welcomed by the light, fresh, exotic, comforting and homely aroma that draws you into the shop, you will know all about the particular magic of our famous store. The original dark mahogany cabinets adorn the walls, carrying our entire collection of fragrances.
In 2016, the Floris family undertook the first refurbishment of 89 Jermyn Street in 100 years. Working carefully to protect the grade II listed building, the refurbishment is a sensitive restoration of the shop floor, bringing a tasteful pallet of fixtures and furnishings into the space in order to enhance the beauty of the original glasswork and Spanish mahogany cabinets acquired from the Great Exhibition held by Queen Victoria and Prince Albert in 1851. The result is a design inspired by the bespoke traditions of perfumery and the olfactory senses.
THE PERFUME COUNTER
Situated in the centre of our perfumery, stands our perfume counter. The counter is an antique display case, also purchased from the Great Exhibition in 1851 that is one of two that we have inherited. It is the focal point of any visit to Jermyn Street as it houses our entire collection of fragrances built up over nearly 300 years of artisanal perfumery expertise, passed through each generation. As you work around the table, one of our fully trained perfumery experts can walk you through the Floris olfactory journey.
"WE ARE PROBABLY A LITTLE BIASED – THIS, AFTER ALL, IS OUR HOME - BUT WE THINK 89 JERMYN STREET IS A RATHER SPECIAL PLACE."
OUR HISTORY ON DISPLAY
Venture a little further into the back of 89 Jermyn Street and you'll discover a veritable treasure trove of what 290 years of perfume history looks like. It is here that we have curated a selection of our most precious archives. From our original royal warrants from 1820, to family letters, photograph's, famous customers correspondence, original bottles and original craft apparatus.
THE LEDGER SERIES
Only available at 89 Jermyn Street, The Ledger Series was a labour of love for the perfumery team. Taking 8 fragrances from the Floris archive that are no longer available, they meticulously studied the original family formula books and gradually recreated them for sale today.
Using these original formulas and working with the best ingredients available, they reinstated these classic scents from the Floris archives. The fragrances created include Rose Geranium, Malmaison Encore, Sandalwood, Vetiver, Red Rose, Islay, English Violet and Stephanotis and were all made to an eau de parfum fragrance concentration level.
The collection of perfumes is exclusively displayed in the family museum at 89 Jermyn Street within a specially built cabinet that holds the scent alongside some of the original bottles and formula books.
These fragrances can be hand-poured on request by the Jermyn Street team.
ARTISINAL FRAGRANCE CREATION
It is through this famous shopfront and doorway, and then further into the perfumery, where Edward Bodenham and his team work. Surrounded by more beautiful traditional cabinets displaying a selection of our archived history, the team compose fragrances for the main Floris collection, as well as where we source, research, inspect and approve new ingredients to be included into the Floris collection.
It is also the quiet creative space that bespoke customers are welcomed into, for a transformative and emotional few hours, to create with the team on their own exclusive fragrance.
Read more about our bespoke experiences.
If you’re a regular visitor to Floris, or still yearning to make your first trip, we look forward to welcoming you.