Purple Mémoire

I never thought I’d say this, but I’m head over heels for lavender—and that’s coming from someone who usually associates it with linen sprays and elderly aunties. Floris Purple Mémoire changed the game. It’s not your average herbal wallflower. No, this one steps out wearing velvet slippers and a silk scarf, whispering elegance instead of shouting for attention. It’s fresh, luminous, and dare I say, thrillingly transparent—like the olfactory version of a well-cut Savile Row suit worn with no tie and plenty of confidence. The longevity? Impressive. It lingers like a brilliant idea at a dinner party, subtle but unforgettable. Office? Absolutely. Opera? Naturally. Summer, yes—but in spring it practically blooms on skin, and if you’re bold enough, it’s your signature scent for all seasons. This isn’t just a fragrance, it’s lavender reborn—with a British passport and an impeccable sense of timing.