Jermyn Street

In the unique area of St. James’s London stands 89 Jermyn Street, British Family Perfumery Since 1730 and the original Floris family home. Traditionally, fragrances were hand-poured in the ‘mine’ beneath the Floris shop, perfuming the streets with a continuous trail of scents. It is with these former practises in mind that ‘Jermyn Street’ was crafted. Celebrating our home, along with the surrounding businesses and the genial community that make up this hub of sartorial style and elegant luxury. The fragrance draws inspiration from London’s plane trees which stand proudly in front of the shop, along with the fresh scent of fine crisp cotton found within the renowned shirtmakers that reside in the picturesque location named after Henry Jermyn in 1664.