THE HARD SOAP
RENAISSANCE
There is something wonderfully satisfying about the unwrapping of a beautiful bar of soap. With more and more people opting for sustainable, eco-friendly beauty regimes, it’s not surprising the humble bar of soap has made a comeback in recent years. And while it’s remained at the heart of the Floris collection for years, time and again we watch as once iconic products find their way back into the awareness of trend setters.The environmental benefits of bars of soap are manifold. Being a solid product, it evidently saves on water and packaging. It can also help set the mood, perched on a beautiful sink, the likes of which you get from Drummonds in Chelsea. While the skill and time dedicated in scenting and triple milling the hard soap, along with the process of stamping it with our iconic design hasn’t changed, we’ve always delighted in the joy of seeing the iconic Floris design on bathrooms around the world. As Cecil Beaton once, said, ‘What is elegance? Soap and water!’ Not only is it a desirable product to use on oneself, solid soap also makes a great gift. Hand wrapped and packaged in an iconic blue and gold wrap. High quality soaps have begun to lead the market, prioritising nourishing, natural ingredients and essential oils. One key area to look for superior quality is that your soap should be triple-milled so they produce a richer lather and last longer. All combined this makes hard soap a highly sought-after item, which only looks set to continue.
